1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
Answer: I think that the biggest surprise in the reading was definitely the amount of risks that were talked about in this chapter. I knew risks were a big deal but I never thought they would be generalized as much as they were in this chapter! They talked about Alternative technology risks with the HWP as well as Hydraulic Fluid regarding environmental concerns.
2) Identify at least one part of the reading that was confusing to you.
Answer: There was this one part regarding the executive team that talked about the advisory board. It says that the advisory board has a strong background in entrepreneurship, intellectual property, and bringing new technologies to the market. I always thought that an advisory board just advised the main CEO what to do with their company!
3) If you were able to ask two questions to the author, what would you ask? Why?
Answer: I noticed that in 12A-7b the author talked about using an entry strategy for pursuing multiple strategies for marketing the company and bringing our technology to the market. I was wondering if the author has ever used this strategy and if it was efficient? I would also ask the author if he had ever generalized people as target customers, yet realize that they weren't going to be your customers at all since they didn't buy your product?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Answer: There was a part in the "Industry Background" section that I thought the author was wrong about. It says that in 2005 the typical internet user uses the internet 19 times per month, views 671 pages per month, visits 11 unique sites per session and views an average of 36 pages per session. I think that these numbers are too small for how the internet is progressing in our current days. Now that everyone has smart phones as well the amount of time we spend on the internet and on Facebook is way more than it ever has in history.
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